Capabilities Performance Management | Program Evaluation Simulation Modeling | Statistical Modeling | Survey Analysis Customer Profiling | Relocation & Economic Development Customer Profiling Successful customer profiling is critical in this era of information technology. Every opportunity must be identified and acted upon. Here are some of the questions that EconSys can help you answer: •      Which customers are principal generators of profit? •      How does a firm retain profitable customers? •      What is the impact of customer satisfaction on profitability? •      What are the drivers of customer satisfaction? •      What are the drivers of customer purchasing behavior? •      And many more… Below are some of the types of analyses that we can perform for you company. Customer Satisfaction A customer satisfaction measurement program is an ongoing survey of customers for the purpose of obtaining continuous estimates of satisfaction. The information extracted from this type of survey can benefit your company in many ways. For example, the results can assist in strategic and operational planning of a company to improve performance in areas that are the drivers of customer satisfaction. Also we can help you analyze the relationship between customer satisfaction and customer value and make appropriate recommendations to boost your firm’s profitability. Customer Loyalty The financial benefits of repeat patronage can be huge. Reichheld and Sasser (“Zero Defections: Quality Comers to Services,” Harvard Business Review, 1990) noted that: •      Repeat customers are less price sensitive and spend more than         first-time customers. •      Repeat customers buy more per transaction. •      Repeat customers buy more often. •      Advertising and operating costs are reduced. It costs up to five times         to win a new customer than to keep an old one. •      Repeat customers are more likely to recommend a product or service         to others. We apply the most sophisticated modeling techniques to analyze the drivers of customer loyalty and to formulate appropriate strategies that help our clients achieve optimal retention levels. Customer Valuation Customer valuation is the measurement of customer lifetime profitability at the individual level and aggregated for different customer groupings. Lifetime value is a projection of the annual stream of profits from the current time period through the expected remaining tenure of the customer. Statistical analysis is applied to estimate the probable remaining tenure of a customer given the current tenure, age of the customer, and other factors. Customer valuation analysis has many applications. Here are some examples: •      Measure return on investment. It allows us to measure the financial         return on marketing versus other investments          (e.g., customer service). •      Increase profitability. By identifying the drivers of customer value we         can recommend appropriate strategies to boost your firm’s         profitability. Data Mining Data mining is a very powerful tool which can be used to uncover patterns and trends in your data. Today, increased computing power and improved data collection and management makes it possible to efficiently extract useful information from large datasets by applying sophisticated statistical modeling techniques. Data mining can help you model future events. For example, we can help you answer questions such as “Which customers are likely to default on a loan?” or “Which customers are likely to respond to a future marketing campaign?”