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Capabilities
Performance Management | Program Evaluation
Simulation Modeling | Statistical Modeling | Survey Analysis Customer Profiling | Relocation & Economic Development
Survey Analysis
EconSys professional staff members have a broad knowledge
of and experience with advanced survey methodologies,
including instrument design, sampling, data collection,
analysis of large databases, and the preparation of high
quality research and policy reports.
Our extensive survey management experience allows us to
carry out large and complex survey and program evaluation
data collection efforts in efficient and cost-effective
ways.
EconSys has developed a survey management protocol that
incorporates adopting appropriate survey methodologies
and extensive quality control and assurance procedures.
Our staff stays abreast of current innovations in the
survey research literature, allowing us to adopt the most
relevant approaches to the specific requirements of each
survey project.
Our survey research experience includes telephone, in-person,
and mail surveys, mixed mode surveys, and more recently
the design and administration of web-based surveys.
For the past five to ten years, increased utilization
of Internet has reformed the survey conducting process
with easy to use web-based surveys. It is not unlikely
that eventually web-based surveys may replace the traditional
way of collecting data.
The reasons why we prefer web-based surveys include: faster
response rate, ease of processing the data collected,
ease of reminding participants to respond, ease for the
participant to follow skip patterns, ability to include
pop-up screens to help the participants in explaining
questions, and use of drop-down boxes. Another advantage
of web-based survey is the cost. Typically it is less
expensive on average to conduct a web-based survey than
a paper survey.
Over the past several years, EconSys has performed a considerable
amount of survey work for program evaluation and customer
satisfaction studies. Customer satisfaction surveys, customer
listening, and customer profiling are core strengths at
EconSys. Corporate capabilities in our current customer
listening practice, much of them state-of-the art, include:
• Nuts and bolts
of customer satisfaction survey – survey instrument
development,
sampling, administering, statistical analysis, reporting
• Latest statistical
tools such as causal path modeling
• Customer-based
brand equity calculator
• Comparison
against competitors
• Linking customer
attitudes to behavior
• ValueKeys –
analyzing what customers say versus what they really think
• Comprehensive
framework for customer intelligence gathering Along
with measuring customer satisfaction, we determine the
factors that are the key drivers of customer satisfaction.
We also identify areas of improvement which will have
the greatest impact on satisfaction.
Our quadrant analysis shows the relationship between
performance, as perceived by the customer, and importance,
which is measured as correlation with overall satisfaction.
This analysis takes the correlation and performance
rankings, ranks the results, and then plots the rankings
on a graph divided into four equal quadrants.
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