Areas of Expertise Customer Profiling | Education | Healthcare Management Housing and Related Research | Real Estate and Relocation Veterans Customer Profiling We work closely with our clients to create a customized research plan that will best address their needs. Our past client list includes Bank of America, First USA, Hartford Insurance, and the U.S. Department of Veterans Affairs. Below are synopses of some of the projects that we have been involved with. Bank of America Most recently, EconSys has been engaged in a customer valuation project for Bank of America. Our analytical team identifies and measures the factors that differentiate more profitable customers from less profitable ones and factors that could increase profitability. We address the lifetime profitability of the bank’s customers, not just their current profitability. Customer tenure analysis was conducted as a part of this effort, which identified reasons customers leave the bank and helped formulate policy changes to increase retention. Also, we are currently conducting analysis to determine how Bank of America can attract new clients more effectively. Florida Department of Health EconSys is conducting research for the Florida Department of Health on patient and employee satisfaction. In this study, we implore multivariate techniques to identify the drivers of overall satisfaction (for both patient and employee). As a part of this driver analysis, we identify those factors that represent the greatest potential for improvement in overall satisfaction. We are also analyzing the relationships between employee and patient satisfaction. The objective is to assess if variation in patient satisfaction is partially attributed to changes in employee satisfaction. The comprehensive results of this study will help formulate appropriate policy changes to improve satisfaction of both patients and employees. First USA EconSys has provided a comprehensive customer profiling analysis for First USA Credit Card Company. A tracking of customer satisfaction surveys is used to identify the drivers of customer satisfaction and loyalty. A customer retention analysis helped formulate marketing and cardmember policy changes to effectively increase retention of economically profitable clients. A total financial causal path model is being developed to account for all aspects of profits. Customer satisfaction, customer retention, customer valuation, macroeconomic external influences and the company’s own policies are integrated into a chain of inter-linkages for performing “what-if” simulations. Hartford Insurance EconSys has conducted research for Hartford Insurance on direct mail marketing. Data mining tools uncovered relationships between certain characteristics of prospects and the probability of the person responding to the mail marketing campaign. In addition, the lifetime value of a customer was computed to help pinpoint those likely to generate the most profit over a five-year horizon.